Best Search Engine Optimization Techniques

                                                 

SEO:- Stands for Search Engine Optimization.It is the process of increasing the visibility of website, blog or any web page… in a search engine’s results. Below you will learn the Best SEO Techniques

Types of SEO:-

1.    Ethical SEO:- also known as White hat SEO, is a technique of optimising your website or web page in the search results and following the rules & policies of the search engine.

                                                               

In  White hat SEO, one should bound to rules as defined by Google i.e
•    Quality content
•    Keyword rich meta tags
•    Website should be easy to navigate

2.    Unethical SEO:- also known as Blackhat SEO, in this one does not follow Google guidelines and focus mainly on ranking their keywords and using tactics that are usually banned by search engines. Blackhat SEO is illegal & usually practiced to rank better in short period of time.
Following are the black hat SEO techniques that should be avoided:-
•    Google bombing
•    Mirror website
•    Keyword stuffing


What is the purpose of SEO?

•    SEO is done to improve visibility of your website
•    SEO is done to bring traffic on your website
•    SEO is done to Rank your website
•    SEO is done for ROI
•    SEO is cheaper than PPC (Pay Per Click)
•    SEO is used for Brand Recognition


How to Increase Crawl Rate for your website?

•    Use “PING-O-Matic” :- This site pings your site to around 20-30 bookmarking sites so that these site knows what have you updated in your blog. In simple words, Pingomatic is a very simple way to bring traffic on your blog. It automatically submits your blog to search engine.
•    Use sitemaps
•    Gain backlinks               
•    Inspect for broken links
•    Update your content

How to get higher ranking in search results?

•    Meta description should be around 160 characters
•    Sitemap
•    Title tag should be around 60 characters
•    H1 & H2 should be embedded with title tags


Keywords:-It is a word or phrase entered by a person in the search engine for finding a specific information.
Too much stuffing of keyword in your content can be considered as “spamming” by google bot. One can use keyword planner tool from google AdWords in order to pick the best and most searched keyword.

Where should we put our Keyword?

•    Keyword in Title                           

•    Keyword in description
•    Keyword in alt tags
•    Keyword in URL
•    Keyword  in headline tags

Content is the King:-

Content should be unique, eye catchy and beautifully written in short paragraphs with proper images embedded in it.Make sure the content should be original and violation of copy write should be avoided.The keyword should be placed properly in the content should not appear as if it is added forcefully. Too much stuffing of keyword should be avoided as it appears spam in the eye of the crawler.Text's, graphics/infographics & even links to other websites should be properly managed.
Note:-  One must give 1 or 2 external links in the content to websites with high Domain Authority (D.A). Example:- Wikipedia.This will help your blog or website in ranking as crawler easily catch these high-quality sites.Moreover, it can help you rank high for your keyword in the search result. Quality content attracts more traffic thereby helps in increasing Page Authority too. I guess now it's clear why content is the king. Following points to keep in mind while writing content:-

•    Divide your web page content into paragraphs
•    Relevant images should be embedded in the content
•    Do not use tough language
•    Keep check on keyword density


Backlinks Myths:-

NO-FOLLOW :- nofollow links cannot increase a page rank, they are only beneficial for brining traffic to the website.

SEO Process:- Is explained below diagrammatically

For Best Search Engine Optimization Techniques keep coming back to Dhruv Blogfusion.

Author:- Dhruv Raina